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汗纳迪姆
Aug 03, 2022
In Welcome to the Forum
Myths are everyone's dreams, Dreams are personal myths. - "Hero with a Thousand Faces" Wondering how a company like Apple or Nike became a world icon? Or how do they create a loyal following? Their success is almost like a miracle. But trust me, their success can be replicated! Below are 8 marketing ideas that can inspire you to create unique marketing campaigns that will make a big splash, resonate with people, and ultimately become part of your customers' lives. Marketing Idea 1: Put Your Product in an Unexpected Marketing Channel Did you know that M&M originally had the chance to appear in the movie ET? However, for unknown reasons, Mars Foods refused. Then Spielberg found Reese's Pieces, who jumped at the opportunity and their product became a legend in marketing history. If your startup has a physical product, consider promoting it in unexpected places. Maybe you know a very successful band in a certain city, they make a very popular music video on the Internet. Why not ask them if you can put your product in their video? This is a great way to introduce your product to different users. And the returns are high. Marketing Idea 2: Use Humor A friend recently recommended me to watch an ad for Old Spice, an American male grooming brand, and it was so funny! Tens of millions of people think so too. Whether it's a captain with a wife who wants to kiss his lips more than usual, or "Old Spice" actor Isaiah Mustapha telling girls that their men can smell like him, the ads are a hit. How to come up with great startup ideas? You can check out the annual funny news or the annual funny commercials, or keep an eye out for stand-up comedy shows and foreign stand-up comedies—the key is to pay attention to what's popular. One of the great things about platforms like Kuaishou and Douyin is that they can reduce the cost of creating viral ads. All you need is a recording device and simple editing software, and you are in business! By the way, you don't always have to have original ideas, and sometimes you can modify your current ideas to fit a product or service. However, it should be noted that humor and playfulness need to be limited, think Durex. Marketing Idea 3: Create a Memorable Promotional Gimmick When Lance Armstrong contracted cancer in the 1990s, he founded the Livestrong Foundation to raise money for cancer treatment. To support the foundation, he started selling the now-ubiquitous yellow wristbands. Why does this idea work so well? The reason this idea is such a buzz is that buying a wristband supports a great cause and is fairly cheap and easy to wear. The wristband also taps into the deep human emotional longing for belonging. People who wear these wristbands and see others wearing the same wristbands will be proud of the causes they support together. Clothing is probably one of the most popular viral marketing tactics. The red scarf when I was a child, the group emblem when I was in middle school, and the red ribbon, including the vigorous yellow vest movement in France... This is so because people like to express themselves and like to stand out. So if you have a unique t-shirt with unique text on it, people will rush to buy it. Once people start wearing your t-shirt or hat, they become your walking ad! For example, I remember that for a while, many foreigners put on the coats of Meituan Takeout, and dozens of domestic and foreign media reported it and carried out free publicity. The reason is that many foreign friends see that many people in China are wearing them, thinking it is XX tide brand. Marketing Idea 4: Communicate with customers in unexpected ways SF's own aircraft is definitely a great case study and has always struck me as incredible. This way of advertising is really genius! When I first saw the plane with the SF telemarketing list logo on it, I knew that if I wanted to choose fast and safe express delivery, there would be no one else but it. I also excitedly told many friends and made free live advertisements. If you want to create an ingenious and unexpected way to communicate with your customers, try to consider adding something compelling and engaging. For example, the little raccoon Water Margin card that I madly loved when I was a child. In order to collect all kinds of cards, I ate crispy noodles for several months in a row. If I got a special card that was very rare at the time, I would show it off to my classmates, which would unwittingly drive the popularity of the surrounding classes and even schools. If you were there at the time, you must have been caught up in this trend too. Maybe you don't have the expense to make these things. Then you can adopt a unique way of doing things. For example, the unique headgear in the runaway event, Mr. Luo Xiang's Zhang San, etc. Then focus on providing readers with useful and targeted information.
8 golden marketing ideas that mythical companies are using
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汗纳迪姆

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