Jul 28, 2022
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An SEO-friendly (i.e., search engine-friendly) website is one that is technically sound, delightful to use, and search-focused. Here’s a Venn diagram explaining this: An SEO-friendly website is the intersection of these three sets: Venn diagram showing an SEO-friendly website is the intersection of 3 aspects: technically sound, delightful to use, and search-focused If you want to design an SEO-friendly website or make sure that yours is like that, follow the checklist below. SEO-friendly website checklist Your website’s design and performance can impact your search rankings or even prevent your site from ranking. Use our checklist to make sure your website is both Google’s and the user’s friend. Complete checklist of the various things that make up an SEO-friendly website Make your website technically sound First, you need to help search engines find, crawl, and index important content on your website. Points from this section of the checklist will typically need to be set up once and revisited only when you need to introduce changes (e.g., updating your sitemap). 1. Plan website structure (for new sites) Planning your website structure can be a complex process, especially if you plan on having something more than a portfolio on your website. However, from the SEO perspective, these are the things that really matter: Depth of the site structure – Try not to have important pages too far away from the homepage (keeping at two or three clicks away is best and nothing further than six clicks). This is something big websites should especially watch out for, as overly nested pages can get crawled less often. Keyword optimization for top-level pages – Category pages can also rank on search engines. You can increase the chances of that if you optimize your top-level pages for keywords with search demand. Internal links – Among other things, internal links are a ranking factor and can send a signal to search engines to crawl certain pages more often. Since links in site navigation count as internal links, your important pages can get an whatsapp number list additional SEO boost just because they are properly placed in the structure and linked in the site navigation. Flowchart showing an example of a site structure Tip: use colors to differentiate navigation elements (here in white) from pages (blue). recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Recommended reading: Website Structure: How to Build Your SEO Foundation 2. Set up Google Search Console Google Search Console (GSC) is one of the three free tools that you can’t do SEO confidently without. It’s a free tool made for tracking your site’s organic search performance on Google’s search engine (92.07% market share worldwide). Setting up GSC is essential for creating an SEO-friendly website because it allows you to: Find website errors. Find opportunities for UX improvements (e.g., page speed). Submit sitemaps (one of the next steps in our checklist). On top of that, GSC will also let you see the keywords you rank for (up to 1,000 in the tool itself) and check ranking positions. GSC's Performance report You can get GSC here. Recommended reading: How to Use Google Search Console to Improve SEO (Beginner’s Guide) 3. Set up Bing Webmaster Tools Microsoft’s Bing Webmaster Tools is an equivalent of GSC that you should use to get data from Bing’s search engine (the second-biggest search engine). Bing Webmaster Tools' Search Performance report You can get Bing Webmaster Tools here. 4. Set up Ahrefs Webmaster Tools Ahrefs Webmaster Tools (AWT) is our free tool that helps to improve a website’s SEO performance and get more organic search traffic. Another way to think about it is that the tool takes off where GSC leaves you: It automatically monitors your website for 100+ SEO issues—and emails you the report if you wish. It shows all known backlinks with useful SEO metrics. It shows all known keywords with useful SEO metrics. Get it for free here: Webmaster tools – Audit & Improve Your Website. SEO health report results Sample email SEO health report from AWT. Recommended viewing: Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool 5. Create and submit a sitemap A sitemap is a file stored on your server that tells search engines where to find important content on your website. Moreover, it can also provide information about that content, such as the video running time or publication date of an article. All this data helps search engines crawl your site more efficiently.